Alter Logo Philosophy

Alter is visible from it's signature A logo. But what does it actually mean? What value does the logo have?  Alter itself started with the A because of the brand name. There are 2 A's in the logo where they both are symetrical back to back. This represents the reversible feature that Alter highly promotes and values that unique feature that they have. The two A's also show that the products they sell are doubled the value where one product can become two and each design can complete a different outfit day to day. The one block color of the logo represents the minimalism of the design style that Alter has. Their products are more simple and minimalistic so it would always compliment your outfit.  With this logo, Alter hopes that the brand will continue to encourage the market to know more about their reversible values with their lurik craftsmanship. Alter also believes with the logo, consumers can immediately understand the brand personality  and the image Alter wants to show. 

Written by : Joshua Aditya Lee Surjadi