Rise of Kimono

When japanese economy prospered after world war ii, kimono became prestige items that was worn on ceremonial events, and royal family. These kimono "duty" were on the industry until the economic crisis on 1990s. After the economic crisis on 1990s, changing on social patterns for ceremonial events led kimono to become a fashion item,

Nowadays, many luxury brands that apply the kimono model to their products with different motifs, patterns and models according to the company's brand image. Why can Kimono become a trend now? because besides being simple to use, it can be mixed and matched, the kimono is like a canvas, it is easy to change its model, color and pattern so that it can adjust to the current trend, and now kimono already available around the world with many models and patterns according to the country values.

Kimono, now or never

Written by : Jason Pratama